The valuation of commercial opportunities has significant uncertainty. Our approach to evaluating commercial opportunities is meticulous and thorough. We provide our clients with comprehensive guidance throughout the entire process, utilizing a diverse array of qualitative and quantitative research techniques. Our team answers fundamental questions, such as identifying unmet needs in the marketplace, determining the value of a potential new product, assessing the size of the total addressable market opportunity, analyzing the current and future competitive landscape, and predicting the likely demand for the product.