This course is designed for commercial team members who are responsible
for producing, managing, or contributing to the process of developing and
fielding market research initiatives in the pharmaceutical industry.

Why should you consider this specific training for your development?

For market research associates, this program is designed to provide you with the comprehensive knowledge and practical experience to select a methodology, design and field a study, analyze the research data and produce a summarized report of key findings.

For cross-functional commercial team members, this program will help you understand how to identify research needs, frame the research question, and align with your business intelligence partners to effectively gather data to support decision making.

What will you learn at this program?

We will discuss the unique attributes of primary and secondary research sources used to support market analysis, insights discovery and date-driven decision making.

As a training participant, you will learn the major stages of the research process, from problem identification, to data collection methods and fieldwork. We will review sample design, analyzing/interpreting data, writing research reports, and presenting summary findings.

We cover multiple design methods ranging from simple desk research, focus groups, one on one personal interviews, as well as surveys fielded online, and complex experimental designs involving sophisticated analytical techniques.
Acquire new knowledge and skills while leveraging previous experience, no matter how limited.