Marketing strategy is comprised of the actions that the business unit will take
to attain its goals, comprised of research-based decisions, strategic thinking,
the marketing mix and optimized resource allocation.

This 2.5-day course teaches the principles of business strategy at the leadership level of an organization. In addition to plenary session discussion and practical examples, participants utilize a cloud-based pharmaceutical marketing business simulation application. The final half day of this program is focused on a strategic consulting session with marketers.

Our business simulation augments human performance by providing the learner with the ability to immediately test their understanding of the principles, processes and application of marketing science in a real-world setting.

In addition, simulation-based learning enables the learner to apply their new knowledge to their workplace role right away. Simulations shorten the learning curve, or mental distance, from training to on-the-job performance.

Learners apply concepts using simulation, and through facilitated discussion with experienced instructors, they understand how the training applies to their role, the company and real-world market conditions.